Single-subject designs
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Here's a design where one client is their own control group. Single-subject (single-case) designs let a counselor rigorously test whether this intervention works for this client — which is why they're a favorite in applied behavioral and clinical settings.
Instead of comparing a treatment group to a control group, single-subject designs compare a person to themselves over time, measuring the target behavior repeatedly across phases. The foundation is the baseline — the A phase — where you measure the behavior before any intervention, until it's stable and predictable. Baseline is the standard of comparison: without it, you can't tell whether the treatment changed anything.
Add the intervention and you get the B phase. The simplest version, an AB design, shows change but is weak — something else in the client's life might have caused the shift. So you strengthen it by withdrawing the treatment and watching what happens. That's the ABAB (reversal/withdrawal) design: A baseline, B treatment, A withdraw treatment (return to baseline), B reintroduce treatment.
The logic is elegant: if the behavior improves during each B and worsens/reverts when you withdraw in the second A, the repeated pattern makes it very unlikely that coincidence or an outside event caused it — the intervention is doing the work. This is how a single case demonstrates experimental control and a functional relationship between intervention and behavior.
Clinical utility is the selling point: you get individualized, real-time data on whether a treatment is helping a specific client, and can adjust immediately — perfect for behavior-analytic and school/clinical practice. One caution: ABAB is ethically/practically inappropriate when withdrawing treatment would be harmful (e.g., self-injury) or when a behavior, once learned, can't reverse — in those cases counselors use non-reversal alternatives such as multiple-baseline designs.
Clinical Pearl: ABAB = baseline, treatment, withdraw, reinstate. The client is their own control, and the give-take-give-back pattern is what proves the intervention (not chance) caused the change — but never withdraw a treatment when doing so would endanger the client.
Cheat sheet
Single-subject designs
In a single-subject design the client is their own control, compared to themselves over time rather than to a separate control group.
Research design
Applying it on the exam
ABAB vs. multiple-baseline
Commonly confused| ABAB (reversal) | Multiple-baseline | |
|---|---|---|
| Phases | Baseline, treatment, withdrawal, reinstatement | Not a reversal design |
| Withdraws treatment | Yes, in the second A | No — the non-reversal alternative |
| Use when | Withdrawal is safe and behavior can reverse | Treatment cannot be withdrawn (harmful or irreversible) |
More detail
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If behavior improves in each B and reverts in the second A, the treatment — not coincidence — is the cause.
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Research & Program Evaluation
In an ABAB single-subject design, what does the first 'A' phase represent?
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